Hi Reader, π Welcome
Let me tell you about a feeling I think you'll recognise β even if you've never touched a single digital coin.
It's the feeling of being that person at the table.
You know the one.
The one who brings up a slightly-off-centre topic over dinner β the kombucha phase, the sober-curious thing, the new business idea, the decision to try something most people in your circle wouldn't β and watches the table go quiet.
Not hostile. Never hostile.
Just⦠the look.
A polite smile. β A raised eyebrow. β A soft "oh, that's nice" that means "I'm not asking a follow-up question."
For five years, that's been me and crypto.
At school gates. At dinner parties. At family lunches. Even β bless them β with some of my dearest friends.
- the slightly pitying smile
- the polite subject change
- "oh Yvonne, bless her β and her little internet money"
And then, this week, Citigroup agreed with me.
Yes. That Citigroup. One of the biggest banks on Wall Street.
The kind of institution that doesn't do excited. The kind that spends twelve months modelling something before they'll mention it in a research note.
And this week's research note said β in the politest, most scholarly language possible β exactly what I've been saying for five years.
Sound familiar?
Because this is EXACTLY what happens with crypto.
The thoughtful, careful, "let me check this properly" women are often years ahead of the institutions that eventually confirm what they were quietly building all along.
Let's begin.